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Author: Marketing Junkies Desk
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OpenAI Adds Visual Ads; ChatGPT Clicks 3.6x More Bot-Heavy
OpenAI is testing visual ads in ChatGPT and adding conversion measurement, but TrafficGuard found clicks 3.6x more likely to be bots than Google.
Sangeetha.com and tgthr. Turn 30-Minute Delivery Into Drama
Sangeetha.com and tgthr. put the festive smartphone ad at the customer's doorstep, where four short films make a 30-minute delivery promise felt.
81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
Monster Energy appoints full-funnel marketer Ashita Khanna
Ashita Khanna joins Monster Energy as senior marketing manager, APAC India, after scaling Aqualens into a Rs 200-400 crore brand at Lenskart.
Surf Excel’s Daag Achhe Hain race ends with every child winning
Surf Excel returns to the race for Daag Achhe Hain, but this time falling children get back up together and every child is called…
Fujifilm India Signs Rashmika Mandanna for Imaging Push
Fujifilm India names Rashmika Mandanna ambassador for its imaging solutions business to reach younger consumers and push instant photography.
Kalyan Jewellers frames Navratri gold as Shakti
Kalyan Jewellers' Navratri film, Shakti, positions festive gold as part of women's ritual roles across cooking, blessings, garba and aarti.
Kantar ties customer experience to 2.5x share lift
Kantar and Qualtrics launch Experience Impact to connect CX, brand tracking and operational data—and show which moments build brand equity.
Fossil ropes in Varun Dhawan and Kriti Sanon for Diwali 2026
Fossil’s Diwali 2026 film puts its gold-tone watches inside Tambola, mithai and family moments with ambassadors Varun Dhawan and Kriti Sanon.
SunRice Protein+ puts 10g protein in every serve
SunRice extends its SunRice, Baby! jingle into an Australian-first protein rice with 10g per serve, via Bastion's integrated campaign.
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
OTC sales hit $58.2B as health brands go CPG
OTC sales hit $58.2B in 2025, and healthcare brands are borrowing CPG tactics—from retail media to creators and AI search—to win shoppers.