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Dear Media’s $50M-$100M Run: Drop the Script
Amanda Hirsch and Dear Media say podcast brand deals perform best when hosts shape the message. Scripts, they say, are the biggest brand mistake.
ADWEEK’s Creator Economy Power List Closes December 7
ADWEEK has opened entries for its inaugural Creator Economy Power List, honouring the executives behind creator-led marketing. Deadline: December 7.
AppLovin v Unity: ad auction data fight explained
AppLovin and Unity are in court over what counts as legitimate ad auction data. The case could reshape SDK norms and AI-driven ad optimization.
Burger King ends Yoo Hae-jin ad after two weeks
Burger King's Yoo Hae-jin truffle Whopper push wraps two weeks after launch amid boycott calls, putting the talent-risk playbook back in focus.
MongoDB’s India marketing gets a 16-year B2B hand
MongoDB names Komal Puri as India marketing head. She brings nearly 16 years in B2B SaaS, martech and enterprise marketing to drive AI and…
3 Questions to Separate Useful AI Advice From Noise
Much of today's AI advice is questionable. A three-question filter can help marketers separate useful guidance from hype before spending tokens and budget.
Ferrero Puts $50M Sports Bet Behind Two Super Bowl Ads
Ferrero will run Nutella and Kinder Bueno ads in Super Bowl 2027 as part of a $50M sports push after Kinder Bueno's debut lifted…
Indian Ecommerce Sites Score 43/100 on AI Agent Readiness
AI agents finished 80% of shopping tasks on Indian ecommerce sites, yet the average readiness score was just 43/100 in FTA Global's study.
AI Answers: 85% of Brand Mentions Are Third-Party
2025 AirOps study: 85% of AI brand mentions came from third-party sites. Here's how to audit and fix your brand story.
Ultravolt signs Shah Rukh Khan; claims 90% higher load
Aditya Birla's Ultravolt launches its first brand campaign with Shah Rukh Khan, reframing wires and cables as a home safety promise.
Treasure AI says marketers can build personalization in 10 minutes
Treasure AI's Personalization Studio promises real-time website personalization without data teams, plus email pricing tied to clicks rather than sends.
Facebook tests Reels-first feed in 400M+ India
Meta is testing a Reels-first Facebook UX in India, opening some users straight into full-screen video. Here's what it means for brands.