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Author: Marketing Junkies Desk
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Google India’s AI Mode ad positions Search as a thinking partner
Google India and McCann India launch a Prasoon Joshi-conceptualised campaign showing AI Mode as a guide for multi-step life questions.
Marketing Automation Is Moving Faster Than Customer Trust
Hyper-efficient funnels can lift short-term metrics while eroding customer trust and marketer agency. Here's where to draw the line and what to protect.
From Khata Book to Cloud: The Kirana’s New Day
The kirana's familiar khata book is giving way to digital ledgers, reordering how small shops serve repeat customers and see their own business.
Borosil puts everyday friction at the center of new ads
Borosil's new 'Designed for a Better You' campaign uses two films to turn everyday kitchen frustrations into a product-design story for marketers.
Jio’s Ordinary Data Day Behind Chai, Class and Road Trips
Jio's everyday utility is now a chai stall UPI ping, a video-call study group and maps on a road trip: a study in invisible,…
In-content ads lift recall 5.5x in Omnicom-Rembrand tie-up
Omnicom Media and Rembrand are building a buy-side in-content ad capability; paired placements lift recall 5.5x and purchase intent 4x.
Classic Marketing Automation Is Dead: What’s Next?
ActiveCampaign's Chai Atreya explains why rule-based automation is giving way to autonomous marketing, and what that means for martech teams.
Five Everyday Users Behind Jio’s Data Decade
Five everyday users show how the data decade rewired habits: the saver, the midnight binger, the digital kirana, the creator and Dadi's first video…
JioStar taps Rohit-Virat banter for World Cup 2027 push
JioStar’s new promo brings Rohit Sharma and Virat Kohli together in a candid chat as India builds toward the ICC Men’s Cricket World Cup…
Why Brands Build on Shared Memories Like Jio’s 2016 Moment
The first video call home became a collective memory. Here's the psychology behind that shared moment and why brands build on it.
MSQ Group Acquires January Digital to Scale US Media
London-based MSQ Group has acquired January Digital, a 14-year-old US media and strategy agency, to scale its American media offer and win larger clients.
Amazon Prime Video adds interactive ads with 50% purchase lift
Amazon Ads debuts Interactive Video Ads and Pause Ads on Prime Video India; early markets report over 50% higher total purchases from interactive campaigns.