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Author: Marketing Junkies Desk
1,391 stories
How Brooks Brothers and Eddie Bauer rebuild legacy brands
An Adweek Adspeak conversation unpacks how Brooks Brothers and Eddie Bauer are turning decades of brand equity into modern retail relevance.
Kirana to Cloud: What Shifts When the Shop Learns to Talk Digital
Inside the corner shop's quiet move from paper ledger to cloud record, and what it changes for the person behind the counter.
News TV ad volumes fall 7% in Jan-Jul 2026: TAM AdEx
News genre TV ad volumes declined 7% in Jan-Jul 2026, easing from 15% a year earlier, as F&B led sectors and Reckitt, Patanjali stayed…
Jio Story: The Quiet Data Under a Normal Day
From UPI at a chai stall to video study groups and family road trip maps, the most telling Jio story is the ordinary day…
South India marketing budgets: skip the fixed formula
South India is five distinct markets. Here's how brands should align marketing budgets with LTV, competition, cultural fit and ROI.
Jio Story: Five Lives Built Around Data
A phone, a kirana counter, a late-night queue and Dadi's first video call: how Jio's 2016 data shift became ordinary daily behaviour.
vivo V80’s festive ad sends Sidharth and Kiara on a journey home
vivo India’s V80 campaign pairs real-life couple Sidharth Malhotra and Kiara Advani on a festive journey home, with the phone as creative companion.
Sandipta Sen leads Doctors’ Choice year-long festive campaign
Doctors’ Choice has signed actress Sandipta Sen for a year-long campaign that uses colour-coded sarees to link oil variants with India’s festivals.
Why India’s First Video Call Home Became a Shared Jio Memory
Shared memories turn a data launch into collective nostalgia. Here's why the first video call home still works for Indian brands.
Swiggy unifies brand and performance, lifts recall by 6 points
Swiggy merged its brand and performance teams after recall went flat for over six quarters. The move lifted Gen Z recall by 6 points…
Jio’s 2016 Welcome Offer Was a Habit Engine
The 2016 Welcome Offer reset India's data expectations. Here's what marketers can learn from the shift from cost anxiety to data utility.
Welspun’s Itna Drama Kyun? turns home gripes into ad drama
Welspun and ^atom network cast Vidya Balan in two humorous films that turn slow-drying towels and messy bedsheets into cinematic drama.