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Author: Marketing Junkies Desk
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Health Marketing’s Shift: From Information to Navigation
As smartwatches, social feeds and AI chatbots become first health touchpoints, brands must move from broadcasting information to navigating patient journeys.
Bealls Takes Treasure-Hunt Pitch National Across 650+ Stores
Bealls unveils its first national brand platform, 'For the Haul of It,' framing off-price shopping as a treasure hunt across 650+ stores.
BetterHelp backs women’s mental health with 10,000 therapy hours
BetterHelp and Sophia Bush have launched The Permission Project, pairing 10,000 free therapy hours with a $100,000 therapist fund and a rewrite guide.
Indriya’s Diwali film revives 22KT Gulabi Meenakari
Indriya's 'Festival of Love' stars Aditi Rao Hydari and Siddharth and revives 22KT Gulabi Meenakari in the new Padmika line.
Kirana to Cloud: The Counter That Remembers
How small Indian shops are moving from the khata book to the cloud, and what changes for the counter, its customers and marketing.
Treasure AI moves email pricing from sends to clicks
Treasure AI launched Digital Workers, Personalization Studio, and click-based email pricing at Agentic World 2026, pushing agentic AI into marketing workflows.
Jio Story: The Utility Layer in an Ordinary Indian Day
A chai stall UPI scan, a study group call, a family road trip map—normal days run on quiet data. Here's the utility layer and…
Why Top Creators Are Choosing 5 Brands Over 100 Deals a Year
From Alix Earle to Jordan Howlett, top creators are cutting rosters and asking for equity, product input and long-term brand partnerships.
Dadi’s First Call, the Binger and the Kirana’s Cloud
Five everyday habits show how India moved from data rationing to presence: the saver, binger, kirana, creator and Dadi's first video call.
Rural India is not a separate audience, marketers told
At the Rural Marketing Summit 2026, leaders urged brands to treat rural consumers as aspirational, informed and diverse—not a homogeneous separate market.
Jio Story: The 170-Day Memory That Outlasted the Offer
Marketers chase attention; shared memory builds belonging. What Jio's 2016 welcome moment teaches about nostalgia as durable brand infrastructure.
AI Budgets Outgrow ROI Proof as Only 10.8% of Agents Scale
Companies are funding AI faster than they can prove its value. Just 10.8% of agent projects are fully scaled, and 40.2% of martech leaders…