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Author: Marketing Junkies Desk
1,381 stories
Monzo’s Olivia Colman campaign lifts ad awareness by 5 points
YouGov BrandIndex data shows Monzo's Olivia Colman campaign lifted ad awareness from 12.2 to 17.2, with buzz, reputation and consideration rising too.
Two-Person Agency Clears $2M Revenue With AI-First Model
Toronto shop BaD Mktg runs on two founders, freelance help and AI. The result: $2M in three years and concepting cut from six weeks…
Legacy Brands Can Rebuild Relevance Without Ditching Their Icons
Adweek's Adspeak panel shares lessons from La-Z-Boy and Brawny on balancing heritage, product innovation and social-first testing.
India Basketball League names Abhishek Iyer as CMO
Former FanCode brand marketing head Abhishek Iyer will lead league marketing at ACG Sports and IBL, with a brief to build fandom and culture.
Zeta’s AWNY Play: Enterprise AI and the End of the DSP
Zeta's AWNY blitz paired acquisitions with an enterprise AI push, while Apple's iOS 27 changes and Olyzon's launch signal the DSP's fading role.
Server-Side Tracking Can Beat Safari’s 7-Day Cookie Cap
Server-side tracking promises more control, cleaner data and longer measurement windows. The real win depends on configuration, consent and ongoing oversight.
Google’s New AI Content Rules Require Human Review, Not Reset
Google now wants publishers to manually review AI-generated titles, metadata and copy before publishing, but it still won’t promise a traffic recovery.
Kirana to Cloud: The Counter Learns to Anticipate
For the corner shop, moving the khata to the cloud is less about software and more about memory, trust and the quiet choices regulars…
72% of merchants aren’t ready for agent-led shopping
With consumer AI agents like Meta's Muse hitting 2.5M downloads in two weeks, brands must rethink access, policies and measurement.
Jio Story: A Chai Stall, a Study Call and Highway Maps
Everyday data now acts as background utility: UPI at a chai stall, a study group on video, maps on a highway. A Jio Story…
Salesforce to fold AI analytics startup Loops into Tableau
Salesforce plans to fold AI analytics startup Loops into Tableau, moving dashboards from what changed to why it changed and what to do next.
Jio Story: Five Routines That Outlasted the Data Meter
For marketers, five everyday Jio users reveal the real shift from data cost to daily ritual.