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Author: Marketing Junkies Desk
1,379 stories
Jio Story: Data as Daily Utility
A look at how everyday moments—UPI at a tea stall, a study group video call, a family road trip—show data becoming quiet daily utility.
Jio Story: Five Lives That Show What Data Is For
A data saver, a midnight binger, a kirana owner, a creator and a grandmother on her first video call show how Jio became daily…
Why ‘My First Video Call Home’ Still Feels Collective
Why 'my first video call home' became a collective memory, and what it teaches marketers about building on shared moments.
Jio’s 2016 Launch: The Marketing Brief India Adopted
How an unlimited data come-on became a behavioural reset, and the marketing lessons India still borrows from Jio's 2016 launch.
Akka: Netflix, YRF set October 30 premiere with a birthday teaser
Netflix and YRF drop the Akka teaser on Keerthy Suresh's birthday and set an October 30 premiere for the women-led gangster saga.
Then vs Now: From Cyber Cafe to Pocket
A marketer's look at how 2016's data rationing and cyber cafe queues became today's always-on, phone-first routines.
Jio Story: Hometown Calls, Hostel Wi-Fi, Festive Reels
From village-to-city video calls to hostel Wi-Fi and regional creators, this Jio Story maps the local voices carrying India's everyday media habits.
Raymond’s Complete Man: The Suit That Sold Aspiration
How Raymond's The Complete Man turned a first tailored suit into a benchmark for Indian premium menswear advertising, and why the platform still runs.
Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty
From rationed data to Reel Royalty, India's habits settled into four behavioural archetypes. Here's what they teach marketers.
Jio Story: One Shared Screen for Cricket, Finales and Reels
A cricket night, a web finale, wedding reels: one shared screen shows how pop culture becomes a group ritual on a single connection.
Jio Story: Dal, Cloud and AI at the Kitchen Counter
What 5G, cloud and AI mean in everyday language, shown through a mother asking for a dal recipe—and what marketers can borrow from the…
Everytown launches $3M ad push to flip Arizona legislature
Everytown for Gun Safety is spending $3 million on digital and streaming ads in Arizona and four other states, with the goal of flipping…