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Author: Marketing Junkies Desk
1,377 stories
Mastercard’s 6,000-campaign lesson on marketing ROI
ETBrandEquity and Mastercard gathered BFSI leaders on balancing performance spend and brand ROI. Key figures: 6,000 campaigns, a 60:40 split.
Jio Story: Five People, One Data Habit at a Time
Five ordinary routines show how unlimited data became background utility: the saver, binger, kirana owner, creator and Dadi's first call.
Lionexa wins India mandate for 406-acre RAK Oasis
Lionexa LLP is now the official India channel for RAK Oasis in Ras Al Khaimah, guiding buyers to freehold plots with 10% down and…
Jio Story: Collective Nostalgia Needs a First Memory
A first video call home turned a 2016 data offer into a shared memory. Here's why that personal moment still works for brands.
How Surf Excel Made Dirt a Badge of Kindness
How Surf Excel's Daag Achhe Hain platform turned childhood mess into proof of kindness and changed Indian detergent advertising.
Incrementality Testing: When 4x ROAS Is Really 1.5x
Platform dashboards may show 4x ROAS while incrementality testing reveals 1.5x. Here's how better evidence gives marketers the confidence to cut unprofitable spend.
Jio Story: The 170-Day Reset That Rewrote India’s Data Expectations
The Welcome Offer made data the background and daily behaviour the product. What marketers still take from Jio's 2016 reset, from attention to habits.
Durga Puja OOH ad spends rise up to 30% in 2026
Durga Puja OOH spending is up 25-30% in 2026 as brands shift to large-format billboards, pandal gates and digital screens across Kolkata.
Jio Story: Cyber Cafe to a Phone in Every Pocket
A 2016 welcome offer rewired everyday habits: from rationed data and cyber cafe queues to an always-on pocket. Here is the shift marketers still…
Cadbury Celebrations turns neighbourly nok-jhok into Diwali gifting
Cadbury Celebrations' Diwali 2026 film makes everyday neighbourly tiffs the reason to gift, with a new Milky Mithai range and premium packs.
Publicis CEO sparks debate: the agency pitch is evolving, not dying
Publicis' AI-led CEO talks reignite debate: are agency pitches dying or evolving? Indian leaders say relationships open doors, capability closes.
Jio Story: One Call Travels From Village to Hostel
A single connection now carries village check-ins, hostel watch parties, regional creators and festival feeds. Here's what the habit shift means for marketers.