Topic
Tag: Celebrity Endorsement
15 stories
Macaw Paints gives Kartik Aaryan an ownable Genie role
Macaw Paints' new festive TVC turns Kartik Aaryan into the Macaw Genie, using 10,000+ shades to move from celebrity face to ownable brand property.
Gresbond signs Ranveer Singh, launches adhesive campaign
Kajaria's Gresbond names Ranveer Singh as brand ambassador and launches its Tile Expert Ka Tile Adhesive campaign nationally from October 16.
Burger King ends Yoo Hae-jin ad after two weeks
Burger King's Yoo Hae-jin truffle Whopper push wraps two weeks after launch amid boycott calls, putting the talent-risk playbook back in focus.
Sony Sports taps Pankaj Tripathi to hype India-Brazil clash
Sony Sports Network taps Pankaj Tripathi for a multi-language campaign around India's Panama, Brazil and Uruguay fixtures.
Joy Personal Care signs Tamannaah Bhatia for lotion, cream range
Home-grown Joy Personal Care named actor Tamannaah Bhatia the face of its lotion and cream portfolio, with a multi-platform campaign led by Honey &…
ColorPlus Taps Abhay Deol for AW26 Live the Pause Campaign
ColorPlus launches its Autumn Winter 2026 campaign with Abhay Deol and puts corduroy at the centre of a message about slowing down.
Dollar BigBoss renews Mahesh Babu for South India push
Dollar Industries extends Mahesh Babu as Dollar BigBoss ambassador for South India and plans a new TVC focused on strength, dependability and style.
Ralfh Senses names Ravi Kishan as brand ambassador
Dhoop and agarbatti brand Ralfh Senses has signed actor-politician Ravi Kishan to strengthen consumer connect across India.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.
Delhi HC to Rule Monday on Vimal Elaichi Actor Notices
PB Agro contests Maharashtra FDA notices sent to Shah Rukh Khan, Ajay Devgn and Tiger Shroff over alleged surrogate promotion. Delhi HC rules Monday.
Laxmi Dental’s Madhuri Dixit ads push informed crown choices
Laxmi Dental’s new films feature Madhuri Dixit urging families to replace ‘whatever’ with informed decisions about Illusion Zirconia crowns.
Vijay Sales Signs Rahul Dravid as Brand Ambassador
Vijay Sales has named Rahul Dravid its brand ambassador, with the cricketer fronting TV, digital, in-store and festive campaigns through the year.