Topic
Tag: Nielsen
12 stories
94% of Indian Marketers Plan Higher Live-Event Spend
Nielsen's 2026 survey shows India leads six markets in live-events and sponsorship spending intent, but holistic ROI measurement trails at 42%.
NBC Nightly News Takes 1.018M Demo, Only Up in Both
NBC Nightly News was the only evening newscast to grow week-to-week in both total viewers and the Adults 25-54 demo for the week of…
CNN Leads Cable News Gains With 21% Total-Day Demo Jump
Fox News, MS NOW and CNN all grew viewers in the Oct. 12 week, but CNN's 21% total-day A25-54 gain reclaims the No. 2…
CNN Total-Day Demo Up 8%, the Week’s Lone Gainer
CNN was the only cable news network to gain in both total viewers and the A25-54 demo in the week of Oct. 5, as…
Cable News Ratings Slip Again in September 2026
September 2026 cable news ratings show every major network losing viewers. Fox News stayed No. 1 but primetime fell below 2 million total viewers.
CIMM Task Force Targets TV Measurement Chaos
CIMM is forming a task force to strengthen TV measurement accreditation and build a neutral currency framework as Nielsen and alternative currencies drift apart.
Evening News Ratings: ABC Leads 2025-26, NBC Closes Demo Gap
ABC World News Tonight led the 2025-26 evening news season, but NBC closed the demo gap. CBS was the only newscast with a double-digit…
Cable News Ratings Drop Across Networks in Sept 7 Week
Fox News, CNN and MS NOW posted week-to-week drops in total viewers and the A25-54 demo, with MS NOW seeing the sharpest declines.
Nielsen Moves Streaming Ratings to Daily Delivery
Nielsen is moving Streaming Content Ratings from weekly to daily delivery, cutting data lag by up to 80% and aligning streaming measurement with linear…
GMA Gains in Both Categories as Today’s Lead Narrows
GMA grew in total viewers and adults 25-54 for the week of Sept. 7, while Today stayed No. 1 with a shrinking lead in…
Fox News, MS NOW Post Demo Gains as CNN Slips
Nielsen data for the week of Aug 31 shows Fox News and MS NOW with double-digit A25-54 gains in separate dayparts, while CNN fell…
Cable News Ratings Slide in August as CNN Gains in Demo
August 2026 cable news ratings show Fox News, MS NOW and CNN losing total viewers, but CNN grew in the ad-friendly 25-54 demo. What…