Topic
Tag: Quick Commerce
26 stories
Colgate-Palmolive India’s marketing chief exits after 18 years
Gunjit Jain quits after 18 years at Colgate-Palmolive India; Akash Parekh takes over as EVP Marketing from December 1, 2026.
Quick commerce now drives 60-70% of WPP Media’s e-commerce
Shekhar Banerjee on WPP Media's talent, data and AI reset, and why quick commerce now drives 60-70% of its e-commerce volume.
Quick Commerce Is Making India’s Soda Brands Look Alike
Experts say the chase for quick-commerce trial is flattening Indian soda branding—same colours, fonts and flavours—at the cost of recall and loyalty.
70% festive buys are impulse-driven; 9 in 10 research: Google
Google-Ipsos study finds 70% of festive buys are impulse-driven, even as 9 in 10 shoppers research; AI, video and two-day delivery reshape the journey.
86% Want Protein: California Pistachios Courts Chai Time
Wonderful Pistachios takes The Better Snack to India's tea-time, using OOH, creators and Blinkit as 86% of snackers prioritise protein.
Festive adex set to reach ₹62,000 cr; digital takes 67.8% share
India's festive advertising is projected to rise up to 15% to ₹60,000-62,000 crore in 2026, with digital grabbing 67.8% as quick commerce and creators…
Amazon Now doubles to 120+ cities before Great Indian Festival
Amazon Now has expanded to 120+ Indian cities, doubling its footprint in two weeks before the Great Indian Festival, with plans to reach 300…
AI stretches the consumer journey from 5.5 to 13 touchpoints
Google's Ankhee Bhakoo says AI has stretched the consumer journey from 5.5 to almost 13 touchpoints, rewriting India's festive playbook.
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.
WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
Cycle Pure Agarbathi Taps Festive Emotions in Maharashtra
Cycle Pure Agarbathi's Agarbathi Bole campaign positions incense as a memory and emotion trigger in Maharashtra, backed by premium festive formats and wider retail…