Topic
Tag: Quick Commerce
26 stories
LS Digital launches Commerce One as pilot ad revenue lifts 25%
LS Digital's Commerce One unifies D2C, marketplace and quick commerce growth. Early pilots show a 25% ad revenue lift and 22% lower ACOS.
K-drama viewership in India leaps 48% to 107.8 million
Monthly K-drama viewership in India jumped 48% to 107.8 million, pushing McDonald's, Zepto, and Netflix to turn Korean fandom into campaigns.
Gen Z brands now hold 21.7% of India’s kirana market
Gen Z and D2C brands now hold 21.7% of India's kirana market, up from 14.8% a year earlier, putting legacy FMCG distribution under pressure.
Swiggy Instamart’s Diwali ad makes a chandelier the joke
The quick-commerce brand’s in-house Diwali film swaps festive clichés for a deadpan chandelier gag to sell décor and more.
Halloween 2026: 500+ creators turned horror into brand play
From Flipkart Minutes' order-tracking horror series to Candyman's desi ghosts, 2026 Halloween campaigns used culture, data and creators to engage India.
Licious targets $55 billion unorganised meat market
Licious is repositioning heat-and-eat brand Sizzl around creators, entertainment and experiences, chasing a $55 billion unorganised meat market.
What Blinkit’s ₹5,206 Crore Revenue Teaches Quick Commerce
Blinkit's ₹5,206 crore FY25 revenue caps a category built on 10-minute delivery—and shows what happens when the growth story hits financial reality.
Pranjal Satav moves from Zomato to Blinkit growth role
Pranjal Satav joins Blinkit as Growth & Marketing Manager from Zomato, bringing city-level campaigns, creators and in-app work.
L’Oréal Bets on India Quick Commerce as Q3 Sales Rise 7.7%
L'Oréal is doubling down on India quick commerce, local content and dermatological skincare as Q3 2026 like-for-like sales rose 7.7%.
Flipkart Minutes’ 10-minute horror series taps Ramsay Brothers
Flipkart Minutes and McCann India team up with the Ramsay Brothers for The Last Delivery, a three-episode horror series timed for Halloween.
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
Gunjit Jain exits Colgate-Palmolive India after 18 years
Gunjit Jain will step down as EVP Marketing at Colgate-Palmolive India on November 30 after 18-plus years; Akash Parekh will take charge December 1.