SIMCA Advertising has begun FY27 on a high: revenue from operations more than doubled in the six months to 30 September 2026. The mediatech and digital out-of-home operator reported ₹109.24 crore in revenue, up 124.3% from ₹48.71 crore in H1 FY26.
H1 numbers: revenue doubles, profitability climbs
Profit after tax rose 60.3% to ₹12.14 crore, against ₹7.57 crore a year earlier. Profit before tax grew 60.7% to ₹16.36 crore, and total income stood at ₹110.40 crore, compared with ₹48.92 crore in H1 FY26.
- Revenue from operations: ₹109.24 crore, up 124.3% year on year
- Profit after tax: ₹12.14 crore, up 60.3% year on year
- Profit before tax: ₹16.36 crore, up 60.7% year on year
- H1 FY27 revenue: about 86% of full-year FY26 revenue
The half-year performance follows a strong FY26, when revenue grew 74.7% to ₹127.22 crore and PAT more than doubled to ₹16.62 crore. A debt-free balance sheet also helped the company fund expansion without stretching its leverage.
What drove the surge
SIMCA pointed to expansion of its media infrastructure, sustained demand for integrated advertising solutions, large orders from financial services clients, and its entry into airport advertising through a deal at Shirdi Airport.
The company currently operates 222 media assets: 80 traditional static hoardings and 142 DOOH slots. That digital mix allows dynamic campaigns, flexible messaging and multiple creative executions—useful for brands that want to change creative quickly across high-footfall outdoor locations.
Chairman, Managing Director and Promoter Fahim Batliwala described the period as one where the business saw “revenue more than doubling to ₹109 crore”. He said the Shirdi Airport move “opens up a new segment for SIMCA” and strengthens its ability to offer brands visibility in strategic transit and high-footfall locations.
Why the airport move matters
Airport advertising gives media owners access to a captive, high-dwell-time audience. For SIMCA, it diversifies the portfolio beyond roadside hoardings and city DOOH screens, and creates space for digital-led formats, subject to approvals and infrastructure.
Separately, SIMCA secured sizeable mandates from financial services clients worth about ₹35.26 crore earlier in FY27. These orders, along with marquee brands added to the portfolio, are expected to support further expansion.
What marketers can take away
SIMCA’s strategy is a useful lens for advertisers evaluating outdoor partners. The company says its focus is not merely on increasing the number of advertising assets, but on building a high-quality, technology-enabled media network. That is the core lesson: in outdoor, location quality and digital flexibility often beat sheer volume.
For media planners, the numbers suggest premium DOOH and transit inventory are scaling faster than generic outdoor supply. Brands with flexible creative and location-specific messaging can make better use of changeable digital screens. Teams should ask partners about dwell time, screen quality and proof of footfall before committing budgets.
SIMCA says IPO funds are being deployed into media infrastructure, premium asset expansion and digital transformation. With the first half already at 86% of FY26 full-year revenue, the company will now have to show that the pace can continue without diluting profitability.
Source: MediaNews4U
