Topic
Tag: D2C
12 stories
LS Digital launches Commerce One as pilot ad revenue lifts 25%
LS Digital's Commerce One unifies D2C, marketplace and quick commerce growth. Early pilots show a 25% ad revenue lift and 22% lower ACOS.
Gen Z brands now hold 21.7% of India’s kirana market
Gen Z and D2C brands now hold 21.7% of India's kirana market, up from 14.8% a year earlier, putting legacy FMCG distribution under pressure.
Licious targets $55 billion unorganised meat market
Licious is repositioning heat-and-eat brand Sizzl around creators, entertainment and experiences, chasing a $55 billion unorganised meat market.
Fashion CMOs: Communities, Not Virality, Build Loyalty
At Brandweek 2026, fashion leaders from Sephora, Béis and Gap shared how community-led trends, emotional stories and data guardrails build loyalty.
Macros asks men to start their Diwali glow-up 30 days early
Men’s skin fitness brand Macros launches its first Diwali digital campaign, asking men to start a two-step routine 30 days before the festival rush.
Ranbir Kapoor Launches Flux Theory Shower Care Brand
Ranbir Kapoor enters the FMCG market as Founder of Flux Theory, a shower-care brand that pairs five screen personas with five personality-led shower gels.
ITC Completes Yoga Bar Buyout With ₹645 Crore Deal
ITC has bought the remaining 52.5% of Yoga Bar parent Sproutlife Foods for ₹645 crore, making the D2C nutrition brand a wholly owned subsidiary.
WPP Media’s commerce-first playbook for brand launches in India
WPP Media India's new playbook says validate launches with real shopping behaviour first. Tier 2+ cities drove 65% of new e-retail shoppers in 2024-25.
WPP Media sees quick commerce driving 50% of e-retail growth
WPP Media India's playbook sees quick commerce contributing 45-50% of incremental e-retail GMV through 2030, led by Tier 2+ shoppers.
Philips Elevates Pushpa V to Consumer Marketing Leader India
Philips elevates Pushpa V to Consumer Marketing Leader, India, with a mandate across men's grooming, beauty and Philips Avent. Here's what it signals.
Honasa Elevates Nishchay Bahl to Chief Business Officer, Offline
Honasa Consumer has elevated Nishchay Bahl to Chief Business Officer – Offline, tasking him with scaling General Trade, Modern Trade and distribution reach.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.