Topic
Tag: Experiential Marketing
17 stories
GIC turns 45 years of reserves into a walk-through exhibition
BBH Singapore and GIC have opened The Secret Vault, a free multi-sensory exhibition that turns reserve management into a six-chamber walk-through.
Halloween 2026: 500+ creators turned horror into brand play
From Flipkart Minutes' order-tracking horror series to Candyman's desi ghosts, 2026 Halloween campaigns used culture, data and creators to engage India.
WAULT launches platform for ₹37,700-cr fitness market
WAULT's new aggregator gives brands one route into nearly 2,000 Indian sports and fitness venues as the market heads toward ₹37,700 crore by 2030.
Arun Varghese Exits WPP Media After a Decade
Arun Varghese steps down as WPP Media's national head for emerging tech and experiential marketing after a decade, raising continuity questions.
Kohler takes luxury design to the fairway at India Championship
Kohler India is now an official partner of the DP World India Championship 2026, using a fan-zone activation to reach golfers and luxury consumers.
St. Ewe’s £77m egg brand goes national
St. Ewe turns £77m in annual sales into its first national brand platform, For the Love of Egg, with ritual-led creative and a London…
Brand Safety for Kids: Put Experience First, Logo Second
KidZania says child-facing brand safety should start with what the child gains, not where the ad appears—and offers a three-question screen and a logo-removal…
Lay’s Peel-and-Reveal Print Ad Lets Fans Meet Ranbir
Lay’s turns a newspaper ad into a peel-and-reveal contest entry with Ranbir Kapoor, then links it to retail. What marketers can borrow.
Amex Turns Harry Styles Fandom Into a Cardmember Perk
American Express is turning Harry Styles fandom into a cardmember perk, pairing presale access and 16-city pop-ups with a 26-country sweepstakes.
Hyundai takes CX beyond dealerships with one-day camps
Hyundai Motor India is bringing sales, service and exchange experiences to residential communities, fuel stations and shopping hubs on 4 October.
Campari’s Playbook for Evolving Heritage Brands
Campari America's Allison Varone on keeping Aperol, Campari and Crodino relevant through spritz rituals, mindful drinking and bartender education.
Twamev and Orry bring self-expression to wedding wear
Twamev’s ‘Truly You’ campaign with Orry turned a Jaipur wedding celebration into the launch pad for a new occasionwear collection.