Topic
Tag: marketing leadership
40 stories
AT&T CMO: Why Marketing Must Be an Engine for Growth
Kellyn Smith Kenny on why CMOs must understand business economics, build conditions for great work, and fix data before chasing AI.
MICA Elevates Ruchi Tewari as Chief Marketing & Experience Officer
MICA has named Prof. Dr. Ruchi Tewari as Chief Marketing & Experience Officer, signalling a sharper focus on brand and stakeholder experience.
ROAS is a compass, not the scoreboard: Jason Pirock
At Brandweek 2026, former Outrigger global brand marketing VP Jason Pirock argues ROAS is directional, creator fit beats reach, and alignment outranks titles.
Marketing’s Next Leaders Will Design Workflows, Not Just Buy AI
AI speeds creative and copy, but approvals and unclear roles still delay campaigns. Next leadership skill: design how work flows, not buy more tools.
Quick commerce now drives 60-70% of WPP Media’s e-commerce
Shekhar Banerjee on WPP Media's talent, data and AI reset, and why quick commerce now drives 60-70% of its e-commerce volume.
Amit Bajaj joins Aon as GCC marketing and events head
Amit Bajaj moves from Guardian Life to Aon as Head of Regional Marketing and Events, GCC, signalling a strategic shift for GCC marketing teams.
Volvo Auto India appoints Karan Arora as marketing & PR director
Volvo Auto India names Karan Arora as director, marketing & PR. The luxury marketer brings over 15 years of auto and real estate experience.
Hoymiles elevates Monika Shekhar to DGM Marketing, India
Hoymiles promotes Monika Shekhar to Deputy General Manager – Marketing for India as it expands from microinverters to a fuller solar and storage portfolio.
Groww appoints Santosh Hegde as Head of Growth
Groww names Santosh Hegde as Head of Growth, handing him a full-funnel mandate across acquisition, brand, content, distribution and engagement.
SAP Concur India Names Sanjay Kumar Chaudhary Marketing Head
The B2B marketer with over 25 years across SAP, Oracle, Intellect Design Arena and Lentra.AI takes charge of travel and expense platform marketing in…
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
Average CMO Tenure Falls 35% Since 2010
A 13,000-marketer study finds median CMO tenure has dropped from four years to 2.6 years since 2010, reshaping boardroom influence and agency ties.