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Wednesday 4 November 2026 marketing · daily

Topic

Tag: retail

12 stories
Jockey India's Feels Like Me Campaign Makes Comfort Personal
Campaigns

Jockey India’s Feels Like Me Campaign Sells Fit for the Day

Jockey India's new women's innerwear push links bras and styles to daily moments such as work, travel, social plans and downtime.

31 Oct · 3 min
From khata book to cloud: the kirana counter changes
Features

Kirana to Cloud: What Changes at the Shop Counter

The khata book is becoming a cloud ledger. Here's what changes for the kirana owner, regular customers, and the neighbourhood's daily rhythm.

28 Oct · 3 min
Kirana to Cloud: The Khata Book's Next Page Is Digital
Features

Kirana to Cloud: The Khata Book’s Next Page Is Digital

The neighbourhood store's paper ledger is becoming a connected record. What changes for the shopkeeper, the regular customer and the local market.

25 Oct · 3 min
Kirana to Cloud: The Shop That No Longer Forgets
Features

Kirana to Cloud: The Shop That No Longer Forgets

How India's neighbourhood stores are moving from paper khatas to connected ledgers—and what changes at the counter and for regulars.

22 Oct · 3 min
Kirana to Cloud: The Paper Ledger Gets a Digital Twin
Features

Kirana to Cloud: From Khata to Connected Counter

The neighbourhood store is moving from paper ledgers to cloud records, changing how it serves customers and what marketers can learn.

22 Oct · 3 min
Kirana to Cloud: The Paper Ledger Becomes a Customer Habit
Features

Kirana to Cloud: From Paper Ledger to Daily Digital Habits

The corner shop's paper khata is becoming a cloud habit. Here's what changes for the shopkeeper, the customer and the marketer.

17 Oct · 3 min
Kirana to Cloud: The Counter Where the Khata Met the Cloud
Features

Kirana to Cloud: The Counter Where the Khata Met the Cloud

India's neighbourhood shop is digitising, and the khata book is becoming a cloud memory. Here's what shifts for the counter, the customer and the…

12 Oct · 3 min
Khata to cloud: a new memory for the corner shop
Features

Khata to Cloud: A New Memory for the Corner Shop

The kirana's khata is moving from paper memory to a searchable digital layer. What changes for the shop and its customers in the process?

11 Oct · 3 min
A kirana moves its khata to the cloud, and the counter stays personal
Features

When the Corner Shop Takes Its Khata to the Cloud

India's neighbourhood kiranas are moving from handwritten ledgers to cloud tools, changing what the shop remembers and how customers are served.

10 Oct · 3 min
Kirana to Cloud: The Counter That Remembers
Features

Kirana to Cloud: The Counter That Remembers

How small Indian shops are moving from the khata book to the cloud, and what changes for the counter, its customers and marketing.

9 Oct · 3 min
Kirana to cloud: what changes for the shop and its customers
Features

Kirana to Cloud: What Shifts When the Shop Learns to Talk Digital

Inside the corner shop's quiet move from paper ledger to cloud record, and what it changes for the person behind the counter.

8 Oct · 3 min
Samsonite Elevates Tainwala to CBO for India and Middle East
Marketing News

Samsonite Elevates Tainwala to CBO for India, Middle East

Samsonite South Asia elevates Anushree Tainwala to chief business officer and executive director for India, South Asia and 28 Middle East markets.

19 Sep · 3 min

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