Amazon Ads has put its India partner ecosystem in the spotlight with the first Amazon Ads Partner Awards in Mumbai. The 2026 edition named 14 country-level winners across five categories, recognising the agencies and technology partners that are turning Amazon Ads budgets into measurable business outcomes.
Entries were judged on how well partners understood advertiser challenges, the strategic approach they brought, how they implemented Amazon Ads solutions, campaign results and category fit.
14 winners across five categories
The list shows how Amazon Ads is backing both large agency networks and specialist commerce partners:
- Brand Storytelling: BM Consulting, Evitamin Business Consulting Pvt Ltd and O3M Directional Marketing
- Challenger Strategy: Hector, HiveMinds Innovative Market Solutions Pvt Ltd, Mindshare Fulcrum India (WPP Media India) and RB2F
- Full-Funnel Advertising: SellerCircle, Commercify360 and NuvoRetail
- Programmatic Optimisation: Dentsu and Omnicom Media
- Breakthrough Partner: Adsify Digital and SellerGeni
Why this matters for Indian marketers
Amazon Ads says its Partner Network now has more than 700 agencies and technology partners supporting advertising for over 25,000 brands in India. The self-service platform lets partners register, earn accreditations, access learning resources and list their capabilities in a partner directory.
The commercial case for going deep is clear: award-winning partners recorded a 14% increase in both total advertisers and advertiser spend over six months, compared with average partner growth. That makes platform specialisation a measurable pitch advantage, not just a badge.
“Our partners are at the centre of that transformation,” said Girish Prabhu, Vice President – Amazon Ads India.
Prabhu added that Amazon Ads is investing in AI-powered tools, full-funnel capabilities and ad solutions for brands that sell on Amazon and across other apps and websites.
What to do with this now
Look at the five categories as a maturity curve for commerce marketing. Brand Storytelling and Challenger Strategy reward positioning and creative strategy; Full-Funnel Advertising and Programmatic Optimisation reward execution across the purchase journey; Breakthrough Partner rewards newer players that scale quickly.
For agencies, the five award categories double as an audit checklist for your own commerce media offer. If you only show creative case studies and no programmatic proof points, you may be missing the middle of the funnel. For brands, the partner directory is becoming a shortlist of specialists rather than generalists.
Submissions for the 2027 Amazon Ads Partner Awards are already open.
Source: MediaNews4U
